Team

An Experienced Team Leveraging Prior Related Successes

Funderstanding has assembled a team of professionals with expertise in a wide range of key areas. Most of the core team members have worked together for several years in managing the company's predecessor corporate knowledge management consulting firm. The team, which combines diverse skills in the areas of strategic planning, management, education, tween and teen psychology, web technology, marketing, and instructional design, is described below:

Eric Cohen, President, is a former educational consultant who has been engaged by numerous Fortune 500 corporations. His educational technology products have won several national and industry awards. He serves on the board of the Software and Information Industry Association's Content Division and chairs its Distributed Learning Group. He holds an M.A. in Education Technology from Lehigh University and teaches Instructional Design at Columbia University.

Dr. Howard Cohen, COO, has 35 years of experience at Bell Laboratories, where he held various leadership positions in R&D management, project management, corporate strategic planning, and new product development and launch. Dr. Cohen had a long and successful record of innovation and converting development innovations into products that generated millions of dollars in annual revenue. Dr. Cohen earned a Ph.D. in Geochemistry from Penn State University.

Ibiyomi Jegede, Graphic Design, has experience designing products for Scholastic. She has a B.F.A. in graphic design from University of Michigan.

Dr. Mandana Ahsani, Research and Design, earned her Ph.D. in cognitive psychology from Rutgers University. Specializing in understanding the way children think, Dr. Ahsani employs a combination of quantitative and qualitative research skills derived from her academic background in psychology and the behavioral sciences. Dr. Ahsani spent seven years in academics as a teacher and researcher, and taught classes in General, Developmental, Adolescent and Cognitive Psychology.

Paul Kondo, Chief Project Manager, worked for AT&T for 10 years developing company-wide financial systems (Billing and P/L) driven by large scale databases. He also provided analysis and reporting to senior officers regarding revenue and market share as well as competitive analysis. After AT&T, Paul started his own web consulting firm which included web design and programming. Complex web database systems such as career boards were developed in Perl/CGI which were tied into a simple design framework. Within Funderstanding, he has expanded his knowledge of web database applications, web protocol (object oriented) and networking solutions. Paul's responsibilities include web programming using Cold Fusion (web database), financial accounting and oversees all operational duties. Paul also continues to serve as producer of internal and client projects. Paul received his B.A. in Economics from Rutgers University in 1986.

Tim McDonough, Content, is an expert in product development for children, provided instructional design services to New York's Museum of Modern Art, Scholastic, Literacy Place, Visa International, Children's Creative Response to Conflict, and Creative Arts Workshop. He has his B.A. from the University of Michigan.