Funderstanding Pricing

There are several ways to engage us. Many clients hire us initially to perform market research to supplement their current work. Others request custom packages or select a standard program. The standard programs are:

Silver $5,000 - Market Research

We'll help you identify new product opportunities. We will:

• empower a kid panel of 3 - 5 participants, dedicated to your project
• assign the panel relevant tasks and videotape them completing those tasks
• provide you with an analysis of the video, based on a careful review by our experts
• search out additional findings derived from our proprietary research database, KidSeek
• deliver a report that summarizes our work on your project

Gold $25,000 - Market Research and Product Development

We'll assess new product opportunities and recommend ways to improve the product. We will:

• empower a kid panel of 6 - 10 participants, dedicated to your project
• assign the panel multiple tasks and videotape them completing those tasks
• deliver to you a videotape of the highlights, allowing you to observe your customers interacting with your products in their homes, without you ever having to leave your desk
• analyze the results of the video
• enhance the report with findings derived from our proprietary research database, KidSeek
• deliver a summary presentation to key managers in your firm
• conduct internal and external brainstorming sessions related to product innovation
• bolster the brainstorms with ideas from our kid panel
• create composite sketches of the most valuable ideas
• deliver a detailed report
• provide 1-day of consulting time

Platinum $75,000 - Market Research, Product Development and Product Testing

We'll assess how well kids like your product, recommend ways to improve the product, and we'll have kids evaluate your product via our proprietary tools and provide context and analysis of the results. We will:

• empower a kid panel of 7 - 12 participants, dedicated to your project
• assign the panel multiple tasks and videotape them completing those tasks
• deliver to you a videotape of the highlights, allowing you to observe your customers interacting with your products in their homes, without you ever having to leave your desk
• analyze the results of the video
• enhance the report with findings derived from our proprietary research database, KidSeek
• deliver a summary presentation to key managers in your firm
• conduct internal and external brainstorming sessions related to product innovation
• bolster the brainstorms with ideas from our kid panel
• create composite sketches of the most valuable ideas
• create software and/or physical prototypes of your product ideas
• evaluate your customers using the product or service
• create revised prototypes and retest them
• deliver a detailed product specification for use by your marketing and manufacturing departments
• deliver a detailed report including a high-level strategy related to the product or service
• provide 3 days of consulting time