KidSeek

KidSeek^TM - the company's proprietary database, developed by a team of expert researchers that includes a cognitive psychologist, educational technologist, child learning specialist and former Bell Labs scientist. We use empathic-design techniques to gather our data. This method allows us to understand kids based on what they do, rather than what they say.

The ever-growing database includes hundreds of hours of digital video of children interacting with their possessions, families, friends and environment. This video has been catalogued and analyzed in minute detail using sophisticated software and analytic tools that facilitate data investigation and enable efficient customization of ideas for our partners.