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Know what kids think. Know what kids want.

Funderstanding is a team of product development consultants, specialized in the youth market. Our proprietary technology and process helps our clients develop better products less expensively than traditional methods. We enhance our clients' success by helping them:

  • Understand their customers better
  • Develop innovative products and services
  • Validate those ideas before going to production
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   The first installation of Funderstanding’s research reports is now available for sale. The report, Kids and Money, will give you insight into the relationship kids have with money. It is targeted to any company whose products are either directly purchased by kids or whose product sales are influenced by kids.


How much time does your company allow for job-related education and learning?
None
1-20 hours per year
21-40 hours per year
41-60 hours per year
Unlimited








Design your own roller coaster! We've created a simulation that's a lot of fun to play with... and you may learn something too!


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