Successful marketing and retailing to kids must take into account the real life realities of kids’ relationship to money. This report gives an insightful look at how kids obtain money, how they think about money and what they do with money. The information in this report was acquired through an intense study of kids at home and in a variety of retail environments. The research was supplemented by in-depth interviews.
You will see money from a kid’s perspective. It includes a section on implications that gives concrete ideas on how to use this insight. You can use the report to inspire your own brainstorming or leverage the implications detailed.