http://www.funderstanding.com Education, Training, and Product Design Fri, 30 Jul 2010 20:17:07 +0000 en hourly 1 http://wordpress.org/?v=3.0 http://www.funderstanding.com/whatwedo/ideas-in-action http://www.funderstanding.com/whatwedo/ideas-in-action#comments Wed, 19 Nov 2008 18:13:02 +0000 admin http://h174870wp.setupmyblog.com/?p=61 The power of observational research is that it allows you to uncover information that you could not get by just talking to kids. Some of our findings:

• Technology companies have a significant problem to overcome — kids tend to not show brand loyalty to technology products. Implication
• Furniture manufacturers lose opportunities to please kids because their products too often imitate adult furniture, but in smaller form and with brighter colors. Implication
• Arena events (sports, concerts, etc.) could expand their customer base by enhancing the main event with supplementary activities that engage not only kids, but families. Implication
• Kids are surprisingly socially conscious. Non-profits miss opportunities by not helping kids learn about charity while they are young. For-profits could benefit through associations with appropriate charities. Implication

]]> http://www.funderstanding.com/whatwedo/ideas-in-action/feed 0