Definition Observational learning, also called social learning theory, occurs when an observer’s behavior changes after viewing the behavior of a model. An observer’s behavior can be affected by the positive or negative consequences–called vicarious reinforcement or vicarious punishment– of a model’s behavior. Discussion There are several guiding principles behind observational learning, or social learning theory: The observer will imitate the model’s behavior if the model possesses characteristics– things such as talent, intelligence, power, good looks, or popularity–that the observer finds attractive or desirable. The observer will react to the way the model is treated and mimic the model’s behavior. When [...]
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