Funderstanding’s core product offering, which it is just beginning to market to businesses, uses the company’s CRISP^TM approach, which stands for “Customizable, Rapid, Iterative, Scalable Prototyping.” Here’s how the typical project will work:

• a business will discuss with Funderstanding opportunities it would like to satisfy in the kids’ market;
• the Funderstanding team will work with the client to effectively define the opportunity, as well as any potential obstacles;
• Funderstanding will pull relevant data from the KidSeek database; because of the way the data has been coded, reports can be mass customized quickly;
• a set of challenging activities for kids to use on zpodz will be designed, with a fast turn-around process facilitated by Gamemaker;
• zpodz members will have the opportunity to interact with these activities, augmented by visits from kids referred to the site through the client’s customer base;
• as kids interact with the activities, Funderstanding’s design experts will extract and analyze information to generate knowledge and insight for the partner.

These last few steps can be applied iteratively to ensure the most valuable information, ideas and insights for our business partner. Because of Funderstanding’s proprietary tools and core expertise, we anticipate rapid turnaround: a key benefit for our partners.