About Us

Since 1994, Funderstanding has provided design services to corporate clients such as IBM, MetLife and PBS. The company's expertise in knowledge management generated millions of dollars of value for its clients. For the past two years the company has leveraged this experience and has been developing technology to aid clients in the development of products for kids. These tools include a research database and a web site to facilitate product testing. The company's products have won several industry awards. The team is staffed by research and cognitive scientists as well as educators and marketers.